The original form of the world wide web was a network of pages and then whole sites tied together by hyperlinks. The form we know and love now is really web 2.0 and can be thought of as the social web; blogs, social media platforms, channels filled with user-generated content curated by and for the audience that made it.

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Today we are seeing the beginnings of web 3.0. This third iteration of internet technology is a place where services and content are distributed rather than localised. Users own and control their own data and smaller players can take back power from giants such as google, amazon and facebook.

The idea of decentralisation is in its infancy but is gradually taking hold. It is an important step forward for digital culture, but also a return to the values of web 1.0 – where automomy and creative expression were decoupled from commercial interest.